At this point, most pharmaceutical and life sciences organizations have launched their initial presence on social media. Corporate Facebook pages are up, tweets are going out, even video and image platforms are being embraced.
But, in this age of patient-centricity, with social media providing the capability to directly engage with and learn from key stakeholders, many can’t help but ask, What’s Next?
Beyond abstract strategies, for those interested in taking a deeper dive into social media participation, what are some practical (and manageable) steps to get there?
Social Media in the Pharma and Life Sciences Industry Today
We can begin with a brief look at where the industry is today. Based on findings from our recent benchmarking survey we’ve learned:
Only 40% of pharma leaders rate their current social media programs as effective
There are a number of obstacles facing those interested in expanding social efforts, including:
Complying with ambiguous regulations
Managing social volume
Gaining clarity around permissible interaction
Finding experienced staff and partners
Pharma leaders are planning to expand social media participation in the following key areas within the next year:
Social customer service and product inquiry support
Monitoring for market insights
Adverse Event detection
What’s Next: Practical Steps for Increased Social Media Participation
Two of our social media experts recently hosted a webinar addressing key social media concerns and go-forward strategies for the pharmaceutical and life sciences industry, including:
AE Identification: How to implement a clear process for identification and reporting of potential AEs found in social media:
Nuances of social channels
Best practices for process design and integration with pharmacovigilance
Engagement: Best practices for interacting through social media channels, including:
Operational measures, such as response time and interaction quality considerations
Technology: When to utilize social media technologies to:
Deliver relevant reporting
Manage growing volume
Social Listening: Value of incorporating social media monitoring to enhance a range of critical market insight initiatives:
Product launch analysis
Watch the Webinar On-Demand
Social Rx: Overcoming the Challenges of Social Media Monitoring, Engagement & AE Identification
Karen has over 10 years' experience leading marketing strategies, new solution development, and launch initiatives. As Director, Enterprise and Digital Solutions Strategy, Karen is dedicated to enhancing and launching new solutions to meet the needs of healthcare clients within the digital and social media landscape.