Pharmaceutical Training: 3 Guiding Principles for Success
Geri Mackarevich / April 13, 2017
Training pharmaceutical representatives to understand — and maximize the benefits of — software they’re using on...
Remote PV Audits & Inspections
Bart Cobert / March 29, 2017
Remote PV Audits & Inspections Normal Audits & Inspections Pharmacovigilance audits and inspections are part of...
The Clinical ‘Connectors’ for Escalation Services
Soniya Patel / March 22, 2017
Soniya Patel highlights the importance of medical escalation procedures during a clinical trial.
Adopting Patient Centricity at Scale: Creating Synergy for Program Success
Ed Chase + Susan Mattson / March 16, 2017
While the pharmaceutical industry has been incorporating patient-centered practices within engagement and adherence programs for quite...
WeChat as IT Support Channel for Pharma in China
Wei (Jackie) Gong / February 23, 2017
In my last post, I discussed how pharma companies in China are utilizing WeChat for Engagement....
CURES Act of 2016 and Drug Safety
Bart Cobert / February 3, 2017
A somewhat controversial new law was passed by Congress and signed by the President in late...
Social Media Roundup: New Enhancements for Engagement
Jerry Caulkins / January 12, 2017
A look at recent consumer engagement enhancements to Twitter and Facebook, and a study legitimizing the use of Twitter for customer care.
PMCs and PMRs: Some Good News
Bart Cobert / January 5, 2017
Bart Cobert looks at the recent FDA report on Post-Marketing Requirements (PMRs) and Post-Marketing Commitments (PMCs).
Taking Advantage of Advanced Data Analytics to Improve Outcomes
Michael Dean / December 14, 2016
Real-time data analytics is a necessity for companies managing patient support and adherence programs.
Using NPS to Improve the Customer Experience in Japan
Kenji Saegusa / December 5, 2016
A look at Net Promoter Score (NPS), and its use in the Japanese contact center industry